How to Predict Success

When something is a clear success, all pundits elbow each other out of the way to say “I knew it. I saw it coming a mile away.”

Did they, though?

Kim Huynh15 June 2022success, lifeComment

The Friday Effect: A Simple Life Hack for 27% More Happiness

Harness the power of this one (free) thing to make your work more effective and your life more fulfilling.

Kim Huynh4 June 2022marketing, userexperience, lifehack, psychology, happinessComment

Theranos, Or How to Tell Better Lies

One of my recent favourite reads was Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou. Certainly a page turner, the book details the rise and fall of Theranos and its founder Elizabeth Holmes. Holmes fooled a lot of people, for a really long time. How did she do it?

books, career, businessKim Huynh16 February 2019Comment

I read 442 books in three years, and this is what I've learnt.

Three years ago I came across an article, which was about the time Jesse Itzler (serial entrepreneur, married to the Founder of Spanx) hired an ex-Navy SEAL to come live with his family for a month and give him some extreme fitness training. The article was intriguing enough that I then bought a copy of Itzler’s book, Living with a SEAL to read more of their story.

personal development, booksKim Huynh6 February 2019Comment

Life & Career Advice From A Brain-Dead Game

I used to hang out at the arcade for hours on end, back in the 90s (and the early 2000s).

But then I grew up.

careerKim Huynh13 July 2015life, marketingComment

The Sweet Spot

marketingKim Huynh8 July 2015marketingComment

7 Reasons Why Your Content Marketing Is Not Working

We all know that content marketing can bring significant success to a business, but alas, that’s only the start of the story. In recent years, numerous brands have tried to crack the “branded content” code, but not many have got it right. Surprisingly so, even marketing agencies struggle to produce high quality content that yields positive ROI. If I get a penny for every time I come across some "content marketing" work produced by my peers..

marketingKim Huynh17 June 2015content marketing, marketing, strategyComment

The Business of Blogging [Slides]

This week I guest-spoke (guest-speak-ed?) at a staff training session in Melbourne, talking about blogging. It's actually very tough for a business, even with the best intentions, to keep an initiative like that going for the long run - especially when you want to get all employees involved in content development. If you want to get serious about content marketing, you've got to make it a marathon not a 100m dash.

marketingKim Huynh13 March 2015content marketing, brandingComment

Why Working In Marketing Really Reminds Me Of High School

Ok, what is marketing anyway?

At the end of the day, marketing to me isn’t about “opening up dialogues” or “journeying” or “harnessing the power of community” or “story telling” or whichever clichés that are in vogue right about now.

marketingKim Huynh6 February 2015marketing, musingComment

When We Buy, We Sell (Or Why I Won't Get an iPhone6)

So it’s that time of the year again, when a new version of the iPhone is released and met with much excitement. Diehard fans happily line up to get their hands on the magic phone before everyone else. In Adelaide, Australia, long lines form outside the stores, despite the drizzling rain that has kept the temperature at 4 degrees Celcius.

marketingKim Huynh19 September 2014branding, marketing, MelbourneComment

Viral, Trending, and The "Too Soon" Marketing

The Ice Bucket Challenge, Robin Williams, Ferguson, Gangnam Style, The Harlem Shake. Every few months or so, a topic makes the headlines, gets the attention of virtually everybody and spreads like wildfire. For marketers (and anyone out there who wants attention), these topics are a gold mine. Here's the chance to capitalise on a major story, to newsjack and piggyback on the success of something that's already going viral. I call this the "too-soon" marketing.

marketingKim Huynh26 August 2014marketing, viral, macro trends, online marketingComment

5 Craziest Things I've Done To Get A Job

In 2013 when I just graduated from uni, I didn't have enough relevant industry experience to give me a leg up in the job search. No fear. I created my own marketing campaigns.

careerKim Huynh23 August 2014marketing Comments

Brand Consistency - How Do You Brand A Church?

The lesson of brand consistency that a Melbourne church has taught me.

marketingKim Huynh22 August 2014Melbourne, marketingComment