7 Reasons Why Your Content Marketing Is Not Working

We all know that content marketing can bring significant success to a business, but alas, that’s only the start of the story. In recent years, numerous brands have tried to crack the “branded content” code, but not many have got it right. Surprisingly so, even marketing agencies struggle to produce high quality content that yields positive ROI. If I get a penny for every time I come across some "content marketing" work produced by my peers..

marketingKim Huynh17 June 2015content marketing, marketing, strategyComment

The Business of Blogging [Slides]

This week I guest-spoke (guest-speak-ed?) at a staff training session in Melbourne, talking about blogging. It's actually very tough for a business, even with the best intentions, to keep an initiative like that going for the long run - especially when you want to get all employees involved in content development. If you want to get serious about content marketing, you've got to make it a marathon not a 100m dash.

marketingKim Huynh13 March 2015content marketing, brandingComment